this is pulp country

The New Republic introduces "Pulps":

[What Is Pulps? The criticism of literature has always been one of the fundamental tasks of The New Republic, but there is a difference between the criticism of literature and the criticism of books. Not all books are literature. Yet it is a fundamental fact of American life that large numbers of Americans read books that are not literature. Even if some of those books do not warrant literary examination, they certainly warrant cultural examination. A nation's highest and lowest notions of itself may be found in its amusements. Thinking about America's popular books is a way of thinking about America. In the 1950s and 1960s, critics such as Robert Warshow and Mary McCarthy and Dwight Macdonald taught by example how, and why, intellectual seriousness may be brought to bear upon things that are not intellectually serious; and, in recent decades, with mixed results, the discipline of cultural studies was established on this premise. The aim of this feature of TNR Online will be to toil in the same vineyards, though rather more snappily. Pulps will regularly visit the best-seller list and linger over thrillers, romances, fiction, non-fiction, and even (as The New York Times puts it) "advice, how-to, and miscellaneous" books, as documents of our time, for the purpose of a brief but undoubtedly penetrating exercise in cultural anthropology. After all, influential ideas have a way of turning up in the strangest places. A warning: Pulps will give away the books' plots. Critics have a way of spoiling all the fun.]